Promoting the importance of screening for bowel cancer – NSW major campaign
Brief
Brought on to promote the importance of participating in the National Bowel Cancer Screening Program, in particular targeting NSW media in the target audience 50-74.
The Results
During the 6-week campaign, we reached a cumulative audience of more than 2 million people and had an equivalent advertising space of more than $900,000.
Five national TV interviews (SBS, 7:30 Report, Today Extra, Studio 10, NITV); a breakfast interview on Australia’s number one breakfast show, Alan Jones (reaching direct target market), an AAP story syndicated across the country as well as dozens of other pieces of media coverage.
