Increasing membership for peer to peer car sharing platform including Qld launch.
Brief
Initially In The Media PR came on board for Car Next Door’s launch in Brisbane. Coverage was secured in the Courier Mail, Brisbane Times, ABC, Channel 7 News, Broadsheet Brisbane and more. Since then the brief has taken in both increasing the number of cars on the platform and boosting membership nationally.
The Results
Car Next Door is one of the leading share economy platforms in Australia. Since working with In The Media PR, two years ago, Car Next Door’s leads have tripled, approved members have doubled and gross revenues have tripled.
One news.com.au story ran with a front-page position, doubling Car Next Door web traffic. Another story directed almost 2000 users to the CND website.
Campaign highlights in the last 12 months include:
- 8 stories in The Australian and AFR
- 9 stories in news.com.au
- Hundreds of TV appearances, digital articles and radio interviews.
