Increasing membership for peer to peer car sharing platform including Qld launch.
Brief
Initially In The Media PR came on board for Car Next Door’s launch in Brisbane. Coverage was secured in the Courier Mail, Brisbane Times, ABC, Channel 7 News, Broadsheet Brisbane and more. Since then the brief has taken in both increasing the number of cars on the platform and boosting membership nationally.
The Results
Since working with In The Media PR, Car Next Door’s leads have tripled, approved members have doubled and gross revenues have tripled.
The peer-to-peer car sharing platform has gained widespread positive exposure with more than 50 pieces of major coverage in the last eight months – including 5 national TV spots, 3 national newspaper articles, 7 metro papers, 26 online news sites, 11 radio spots and more. One story ran with a front-page position and doubled web traffic. Collectively this has attracted thousands of visitors to the website and continues to drive sign ups.
