Connie’s Heart

Promoting artist Marie Ramos’ artwork to raise money for breast cancer awareness.

 

Connie's Heart

Brief

Before she passed away Connie Johnson managed to raise nearly 10 million dollars for breast cancer with her brother Samuel. She inspired the nation in her battle and Connie’s good friend, artist Marie Ramos enlisted the help of In The Media PR to help promote her artwork and fundraising project dedicated to Connie.

The Results

Results far surpassed expectations and Marie raised over $100,000 herself and her artwork was completed with 2000 heart imprints, including Connie and Samuel’s. Several stories along the way went viral as heartfelt tributes to the inspiring Connie. Marie unveiled the artwork at the Garvan Institute of Medical Research.

TV & Video Spots

Print Media & Featured Publications

Online

Radio