In The Media PR’s work has been a real asset to our growing business. They have worked hard to place stories in top-tier media, and followed up consistently to ensure that they run.
They always find interesting, media-worthy case studies and stories from among our member base, calling, interviewing and building up a good rapport with members. Through their media outreach efforts, we have gained widespread positive exposure for our brand, attracting thousands of visitors to our website and driving sign-ups. For example, they have consistently placed high-quality, positive stories in the outlets that deliver the greatest reach and conversions for us, such as news.com.au, including a story that ran with a front-page position and doubled our web traffic.
We have really appreciated In The Media PR’s professional approach, communication, planning and organisation and commitment to driving our media outreach efforts and growing awareness of our brand.
Since we started working together 2 years ago, leads have tripled, approved members have quadrupled, gross revenues have tripled.
We have been working with In The Media PR for six months and they handled public relations for three of our fundraising campaigns in 2018.
In the lead up to our major campaign, Scrub Up September, we created a new video promoting the Gold Coast Hospital Foundation and the work it does. Our number one goal was getting this in front of large numbers of our key target audience. Our dream was to have it played in Event Cinemas across the Gold Coast, but without incurring payment. In The Media PR secured this opportunity for us, with our 30 second promotional video screening during previews in all Gold Coast Event Cinemas for the duration of the campaign (September 4 to October 2), which led to a total screening of 4,200 times.
In the same month they also set up six radio interviews, two TV news segments, three digital news stories and two newspaper stories which helped us secure excellent campaign awareness coverage.
In The Media PR also secured another big opportunity – a live outside broadcast from our base at Gold Coast University Hospital, which gave our campaign some three hours’ airtime on the top rating local station. They not only set up this opportunity, but In The Media PR also went above and beyond in making it a success by doing things like organising a 12-person local choir to perform live on air during the broadcast.
Across the six months we estimate our brand awareness for the organisation has increased and attribute this positive trend to In The Media PR’s consistent approach to public relations for our campaigns and activations.
In The Media PR are quick thinking, hard-working and adaptable – they are able to liaise with multiple internal and external stakeholders such as our state government media partners, busy doctors and patient case studies facing serious illness (whom they also provide media training for). Since they have come onboard we have felt confident that we were in good hands and welcome the fact that they are able to put the whole media package together for us, from start to finish.
In The Media PR has secured national and other media channels that the Foundation has not been published in before. They think outside the box with news story angles and we have been pleasantly surprised with some of the coverage we have received through their efforts.
It has been a pleasure to work with this professional and results-driven team.
We interviewed with several PR agents, then engaged In The Media PR to launch our business, UbiCar, a safe driving app in June 2018. The business has grown during this time and we’ve just hit over 21,000 users. We believe PR has been a driving force in achieving credibility and social proof with the public, leading to growth of our company.
We can see first-hand the impact media coverage has for us through:
App Downloads – We received spikes after each television, radio and online news story. One story segment, which aired on Sunrise in December 2018, saw major downloads – around 1000 people in 24 hours. Another story, which ran on Channel 7 News, saw a similar number which contributed greatly to growing our business.
In the first month of engaging In The Media PR’s services we appeared on national TV twice, did four radio interviews and appeared on two huge digital news sites which also ran on sister publications.
In the last six months, since then, they have secured 360 pieces of publicity, including three-front page newspapers stories. We’ve found that the team are always available, often at a moment’s notice, even out of hours and on weekends, to jump on news stories as they break. This which has enabled them to really leverage powerful media coverage for us. There hasn’t been a time where they weren’t willing to drop everything and reach out to a journalist straight away.
Public relations, and raising our profile, has also enabled us to form important collaborations such as one with a local council, a major sporting organisation and high profile businesses (all currently underway). In The Media PR have consistency thought outside the square and brought fresh PR ideas to our business.
An Insentia reports show In The Media PR has helped us reach an audience of 3,831,778 with an ASR (Advertising Space Rate) of $780,209.57 in the last 6 months.
All this positive PR has strengthened our online presence, and our media coverage is an engaging section of our website which has boosted our search engine rankings.