Laura worked as a journalist for almost two decades across radio and television before making the move into PR. Many will recognise her face from her years reporting for Channel 9 on A Current Affair and 9 News. Highlights of her reporting career include covering the Beijing Olympic Games, the 2019 Blue Mountains bushfires, the Lindt Café siege and the disappearance of William Tyrrell. Laura loves telling stories and sees PR as an extension of what she does best.
Amie has been a broadcast journalist for 18 years, recently winning the Australian Commercial Radio Awards (ACRAs) Best Newsreader on AM. She has worked as the State Political reporter, has produced for Chris Smith and Ben Fordham and is currently the Breakfast newsreader for the top rating 2GB. She regularly covers breaking news stories whether it be in politics, sport, crime, natural disasters or on the financial markets. She enjoys using her journalism experience to create powerful strategies that cuts through and surpass targets.
Erin brings almost 30 years’ experience at the highest levels of Australian journalism. Most recently, she was News Director at 2GB, leading the country’s largest commercial radio newsroom for more than a decade, before becoming National Radio News Director following the merger with Nine Entertainment. Her career spans regional and metropolitan newsrooms across commercial and ABC radio, with roles including State Parliament reporter, editor and newsreader. She has led coverage of some of the biggest stories - from natural disasters and terrorist attacks to Olympic Games -and is renowned for finding the heart of a story and cutting through with clarity, impact and authority.
Ryan has over two decades of experience in broadcast news and PR, working with Australia’s top media outlets, most recently as Melbourne Bureau Chief at Sky News and prior to that at ABC, Channel 7 and Fox Sports. His expertise spans journalism, radio, television and PR and is marked by resourcefulness, initiative and accountability. As a communications leader, he specialises in delivering outcomes that prioritise and enhance media engagement. His career has been defined by a commitment to putting clients at the forefront of every endeavour. Combining creative production and storytelling prowess, Ryan excels at researching and uncovering opportunities for clients that help deliver impactful messaging.
Andrew has spent two decades in broadcast journalism as a reporter, producer, and manager. He has been a part of, and led, the coverage of big stories like the global financial crisis, the Dreamworld tragedy, and the 2018 Gold Coast Commonwealth Games while working across Channel 7, BBC World News, and at the ABC. He most recently spent time managing the ABC Ombudsman’s Office. Andrew enjoys using his news sense and editorial understanding to connect great stories with an audience.
Emily has spent more than 10 years as a broadcast journalist, most recently as the Breakfast Editor at top-rating radio station 2GB. She has covered significant events such as the death of Queen Elizabeth II, the Lismore floods and the Black Summer bushfires. The transition into PR is a marrying together of her communication, writing and interviewing skills as she works to find her clients the best possible story and achieve the coverage it deserves.
Amna has over six years of experience in the media industry. Before her switch to PR she worked as a producer/reporter for Channel 10 and PRIME7 News. Amna has a passion for storytelling and enjoys sharing the stories of her clients.
Bianca brings a strong background in broadcast journalism to her role in PR, having worked for top Australian media outlets including the ABC, 7News and most recently 9/NBN News. She has covered everything from fast-paced breaking news and politics to heartfelt community stories. With a passion for media and storytelling, Bianca draws on her experience as a journalist to craft compelling angles and secure meaningful coverage for her clients.
Luci is a passionate final-year student pursuing a Bachelor of Business and Communications. With a strong foundation in strategic communication and marketing principles, she thrives in storytelling, interviewing, and achieving media coverage for In The Media PRs clients. Luci has gained hands-on experience through internships and projects, enhancing her skills in media relations. She is a natural story-teller and is excited to contribute fresh ideas and energy to the campaigns.
An award-winning, results-driven journalist Niki knows what makes a newsworthy story – and how to place it. She honed her skills as a news journalist on the red tops (tabloids) in the UK, learning the delicate balance of how to successfully manage sensitive stories while still getting the scoop. Since coming to Australia over a decade ago, she has held senior editorial positions at Marie Claire, News Corp, Famous Magazine, and B&T. She’s naturally inquisitive with extensive contacts and great ideas.
Sandra has both local and international experience working across Business Development, Account Management and Marketing . She also has a background in Nutrition and has worked within a number of industries for various clients across Telecommunications, Lifestyle and professional services for brands such as Citi, Mastercard, Cisco and Cisco.
Show companies how best to handle media interviews to ensure they expertly voice their messages and stay in control of the story.
SYDNEY, AUSTRALIA.