Laura worked as a journalist for almost two decades across radio and television before making the move into PR. Many will recognise her face from her years reporting for Channel 9 on A Current Affair and 9 News. Highlights of her reporting career include covering the Beijing Olympic Games, the 2019 Blue Mountains bushfires, the Lindt Café siege and the disappearance of William Tyrrell. Laura loves telling stories and sees PR as an extension of what she does best.
Sarah has worked in the media for more than two decades as a journalist and radio presenter, as well as holding media and communications roles with NSW Health. You might remember her from her time as the breakfast newsreader with Jonesy and Amanda on WSFM. As a journalist, Sarah covered many high-profile news stories including the 2011 Christchurch Earthquake, the 10th anniversary of the September 11 terrorist attacks in New York and the recording of the Oprah Winfrey Show on the steps of the Sydney Opera House. Sarah believes everyone has an interesting story to tell and loves working with clients to help give them the confidence to share theirs.
Emily has spent more than 10 years as a broadcast journalist, most recently as the Breakfast Editor at top-rating radio station 2GB. She has covered significant events such as the death of Queen Elizabeth II, the Lismore floods and the Black Summer bushfires. The transition into PR is a marrying together of her communication, writing and interviewing skills as she works to find her clients the best possible story and achieve the coverage it deserves.
An award-winning, results-driven journalist Niki knows what makes a newsworthy story – and how to place it. She honed her skills as a news journalist on the red tops (tabloids) in the UK, learning the delicate balance of how to successfully manage sensitive stories while still getting the scoop. Since coming to Australia over a decade ago, she has held senior editorial positions at Marie Claire, News Corp, Famous Magazine, and B&T. She’s naturally inquisitive with extensive contacts and great ideas.
Helen has 20 years’ experience in the media, spanning the marketing, sales, and advertising sector. Working on major cultural and sporting events throughout Asia-Pacific and the UK Helen managed key corporate accounts such as Microsoft, Commonwealth Bank, Qantas, and Vodafone.
Amna has over six years of experience in the media industry. Before her switch to PR she worked as a producer/reporter for Channel 10 and PRIME7 News. Amna has a passion for storytelling and enjoys sharing the stories of her clients.
Kim has over 20 years’ experience working in the media, notably as a producer at the top rating radio station 2GB working across the breakfast, morning, afternoon, drive and weekend time slots. She has extensive media contacts in TV, radio, and print – consistently securing top-tier media coverage for clients.
Mia is an undergraduate at The University of Newcastle, completing her final year of a Bachelor of Communication with a double major of Public Relations and News & Media. She has worked with The Cancer Council and 2NUR-FM as well as Southern Cross Austereo, working on the Promotions Team for HIT-106.9 and Triple M.
Meagan has a background spanning business development, event planning and marketing. She has worked with professional sporting organisations including the Parramatta Eels and West Tigers. She has also worked within the pharmaceutical industry and for professional services firms.
Show companies how best to handle media interviews to ensure they expertly voice their messages and stay in control of the story.