This is why we started the agency. When we were journalists we dealt with PR agencies that were off the mark and didn’t understand how the media worked. We now have a team of experienced former journalists and communications experts, we work quickly, leveraging the news cycle to get both mass and targeted media coverage for all clients.

Every client has different goals, together with our expert team we create customised campaigns which deliver results. Together we mark KPIs and often surpass them.
We monitor the traffic to your website with you, after each story lands and re-create that big impact month on month.

We are strategic. Tell us where you want to be in the media and we will get you there. If you’re not sure, we can hone in on your target audiences and target specific media which reach them.
Think TV nightly news, Australian Financial Review, ABC, Sunrise, The Project, Today Show,, Daily and Sunday Telegraph, Herald Sun, Sydney Morning Herald The Age, Sky News, Nova, 2GB, Kiss FM, Sea FM, MMM, Business News Australia, SBS, Smart Company, HR Daily, Marie Claire, Who, Australian Women’s Weekly, New Idea, 9honey and a whole lot more.

We have had clients engage our services at 2pm and then being interviewed on the 6pm News that night. We can work quickly when we need to. Generally it will take around one week to collect all media assets and you can expect to start seeing your organisation in the media within the next week.

All clients work with an experienced team, which also includes one of us (the Directors). We have purposely kept our agency boutique, so we can personally be involved in every clients’ campaigns. When you work with In The Media PR, you will always have a team of senior experts leading the campaign.

We start with a strategy session to learn about your business, your goals and ask you questions as a journalist would so we can go away and create a targeted campaign which will meet your goals.